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BBC

Traditional TV advertising value ‘will collapse by 2023’- report

January 23, 2019

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

Ads, Content, News, Video advertising, Amazon, Apple, BBC, content

Netflix ‘would lose 57% of their subscribers if they added commercials’

January 22, 2019

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

Ads, Content, E-commerce, Video advertising, Amazon, BBC, content, Germany

Amazon named consumers’ favourite brand

January 21, 2019

Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.

E-commerce Amazon, Apple, BBC, brands, eBay

Urban Airship boosts mobile engagement tools with Accengage purchase

January 21, 2019

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

Ads, Content, Mobile, News analytics, apps, BBC, brands, CRM

US court forces Domino’s Pizza to make app accessible to blind people

January 18, 2019

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

Content, E-commerce, Mobile, Regulation Apple, apps, BBC, images, smartphones

Top 20 TV programmes for tweets: Love Island beats politics

December 12, 2018

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

Content, Social BBC, brands, Entertainment, global, media

Black Friday 2018: How payments technology can boost your profits

November 23, 2018

Mobile shopping was the dominant trend for the 2017 Black Friday shopping season. But how can retailers make the best of this brave new world of ecommerce? Sage, the UK’s largest tech company, explore how retailers can ride this trend to ecommerce success.

E-commerce Amazon, BBC, ecommerce, marketing, media

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

Ads, Search advertising, BBC, brands, global, Google

Strictly BBC buzz: Top 15 contestants on social media

October 8, 2018

With BBC’s popular TV show strictly in full swing, new data looks at the social media buzz surrounding each of the contestants.

Content, News, Social BBC, media

Premium video growth outstrips digital programmatic trend in Europe

October 4, 2018

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

Ads, News, Video advertising, BBC, content, Europe, marketing
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