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BBC

Native ad giants Taboola and Outbrain merge to rival Facebook and Google

October 4, 2019

Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.

Ads, Social advertising, Amazon, BBC, brands, content

Kik shuts down messaging app, moves into cryptocurrency

September 26, 2019
Kik shuts down messaging app, moves into cryptocurrency
Kik shuts down messaging app, moves into cryptocurrency

Kik is shutting down its popular but controversial messenger app despite having millions of active users around the world.

Mobile, Social advertising, apps, BBC, Facebook, UK

Fake news confusion: ‘Inconsistent approach hampers fight against disinformation’

August 29, 2019

There are significant variations in the approaches taken by governments across the world to dealing with disinformation, often referred to as ‘fake news’ in popular verbatim, according to a new report.

Regulation advertising, BBC, Europe, France, Germany

BBC to launch Alexa rival ‘Beeb’ next year

August 27, 2019

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]

Content, Mobile, Video BBC, content, global, technology, UK

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

August 22, 2019

Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.

Ads, Content, Mobile BBC, email, Google, Maps, marketing

Peak time TV viewing falls as half of UK households now pay for streaming

August 7, 2019

The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

Ads, Content, Video, Viral advertising, Amazon, BBC, Entertainment, media

Brexit Tweets get 60% more interactions on Twitter

July 22, 2019

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

Content, News BBC, content, media, Twitter, UK

ITV and BBC take Netflix-rival Britbox live

July 19, 2019

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

Ads, E-commerce, Video Amazon, BBC, brands, content, marketing

Interview: BBC quizzes creative leaders on how to build a strong studio culture

July 17, 2019

In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX&D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.

Ads, Content, News agencies, BBC, global, Google, UK

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

July 8, 2019

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

Ads, Content, Social, Viral BBC, Europe, government, media, Twitter
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