Australia Archives

The rise of voice: 22% speaking to their video devices

April 2, 2019

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

Brands ‘not ready’ to deal with crisis linked to their values

March 22, 2019

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

Walled gardens ‘are marketer’s biggest peeve’

March 19, 2019

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

Tech a ‘headache’ not a help for marketers- report

March 6, 2019

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

Kantar Marketplace goes live: Online store for customised market research

March 6, 2019

Kantar has launched a new platform that lets brands buy custom surveys and market research.

Smart speaker usage ‘now reaches 13% of internet users’ in developed markets

February 20, 2019

More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.

Can multisensory retail save the high-street in 2019?

January 15, 2019

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

Shutterstock woos ad agencies with first campaign in 6 years

January 9, 2019

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

Consumers beg brands to drop ‘annoying’ chatbots

December 17, 2018

1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives, new research by Acquia says.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…