Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research.
Guest workers make up a significant part of Singapore’s total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why … [Read more…]
Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.
Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform.
Real time bidding platform Rubicon Project has further expanded its international operations into Japan with the opening of an office and data centre in Tokyo to help better service buyers and sellers in the region.
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research.