Tumblr finally adds smartphone editing tools
Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time.
apps
Shoppers open up to smartphone coupons
Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research.
Retail ‘fastest growing usage category on smartphones in Italy’
Mobile accounted for 48,000,000 users in Italy during the three-month average ending November 2013, according to new research.
Amazon debuts Twitter shopping tool
Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag.
Snapchat debuts self-destructing video and instant messages
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp and WeChat.
Facebook debuts in-app advertising network
Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network.
4G users ‘more likely to shop from their smartphone’
Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG.
The strategist’s view: Mobile first marketing – the 2014 digital challenge
Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to … [Read more…]
Top mobile tips: Optimising apps as part of the overall customer experience
As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.
Tablets boost web access for older people- Ofcom
Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research.