Facebook extends autoplay to video ap ads
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services.
apps
Steam takes on Twitch with game streaming service
PC gaming platform Steam has added a new feature that lets users watch their friends’ games with just one press of a button.
More than half of Christmas purchases to come from mobiles- report
During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.
Black Friday site crashes: Predictable chaos?
A number of high profile UK retailers crashed this morning as the ‘Black Friday’ shopping frenzy reached record levels.
Chocolate unites web and apps in mobile video programmatic marketplace
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.
New York Times ramps up mobile strategy
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications
Apple taps into programmatic mobile ads for first time
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.
WhatsApp tightens security with Android encryption
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.
Spotify partners Uber for personalised cab radio
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.
How do mobile gamers use social media? Males go to YouTube, Females go to Facebook
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.