MTV targets millennials with Europe app launches
Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.
apps
App spend up 24% in a year- now worth £4bn to British brands
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.
LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.
Android faces probe in Russia after Yandex protest
Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law.
Sony smart glasses up for pre-order
Sony is to start selling a test edition of its augmented reality eyewear, just weeks after Google announced it was postponing a similar project.
Facebook debuts ‘Place Tips’ with local ads
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.
Twitter promoted tweets to appear on other websites
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.
Uber delivers ‘puppies on demand’ in Super Bowl promo
Uber is delivering on-demand puppies across 10 cities in the US, as part of the taxi apps new Super Bowl promotion.
WeChat tests ads: Coke and BMW first to sign for Chinese WhatApp rival
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base.
Facebook targets emerging markets with ‘Lite’ app
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.