As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features.
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school.
Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser.
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research.
With traditional banks adopting digital services and digital-only providers, like Atom and Fidor, pressuring the big players, who will win the battle of the banks in 2016? John Rakowski, director of technology strategy at AppDynamics, argues that, as consumers start to engage with their banks mostly via apps and online services, organisations will have to … [Read more…]