Google revamps AdWords ‘for marketing in mobile-first world’
Google’s 15 year old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world.
apps
Facebook drops app support for Blackberry phones
Facebook has dropped support for BlackBerry phones, leaving users unable to connect to the social network through apps.
Top tips: The five myths of building and creating a custom app
Choosing the right solution for particular business needs can be really difficult if businesses are uninformed with the right information. Off-the-shelf apps can often be irrelevant, but custom apps can be tricky. David Head, Consulting Engineer, APAC at FileMaker discusses the five myths of building and creating a custom app for businesses.
Top 5 chat apps: Snapchat has the youngest user base
Among the five major services, Snapchat has by far the youngest audience, with 83% of its audience under 35, according to new data.
Are your apps invisible to search? Top brands fail at ‘app indexing’
Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.
Developer interview: Building online communities with Deeplearning4j
Adam Gibson and Chris Nicholson, are founders of Deeplearning4j — the first commercial-grade, open-source, distributed neural net library written for Java and Scala, with one of the most active communities on Gitter. In this Q&A session, they share their thoughts, experiences and lessons learned on open source community building.
One search, many devices: How search is becoming a unified, cross-device experience
Last month, Google ditched its side panel search ads, marking another step towards offering a consistent search experience across all devices. Oliver Cassel, Head of Performance Operations at media agency Maxus look at whether it is time for us to stop distinguishing between desktop and mobile search.
Ecommerce trends: India’s wallets are going mobile
The smartphone is rapidly becoming a convenient medium for making payments around the world. This new report from Neislen looks at the role of smartphone payments in India.
MasterCard reveals selfie security: Photos to replace PINs?
Mastercard is introduce facial recognition payment software this summer, letting its customers pay for their online purchases by taking a selfie.
The loyalty lull: Customer put off by impersonal loyalty schemes
Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.