Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.
When someone said they wanted to become a software developer, it would require years of training, practice and experience. However, today’s “Low Code” software can be carried out by almost anyone with little technical knowledge required. Kieran Saunders, senior business consultant at FileMaker, looks at the rise of citizen developers.
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries.
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.
Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research.
Over two thirds (70%) of web users in Asia Pacific use mobile shopping apps, leading the trend for shopping on the go, according to new research.
Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.
Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?
Paul Boyham, Head of Mobile at Radical Company, looks at the native verses hybrid app development debate.
The prospect of a two-speed internet, where some people pay for faster access to web services, looks less likely after the EU published strict new net neutrality rules.