Top 30 Chinese global brands: Lenovo tops list
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.
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2017 Predictions: Four Ways to Use New Video Technology to Make an Impact
With video expected to account for 69% of all Internet traffic this year, the opportunity for brands to improve engagement with their consumers is huge. Sophie Rayers, EMEA Marketing Director at Brightcove breaks down the video trends brands should be looking to capitalise on in 2017.
Guest comment: Digital platforms that businesses cannot ignore
Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.
VR and AR “set to revolutionise the e-commerce industry”
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
Mobile apps 10 years on: Social and daily habits apps top list
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
Top smartphone operating systems in the US
Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen.
Pokémon Go and Mario Run drives App Store sales up 40%
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
Top 10 smartphone apps in the US
Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.
The year in review: 16 biggest digital trends of 2016
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]
Consumers “happy to interact with brands on mobile messaging apps”
53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so – as long as they can block brands they are not interested in according to a survey.