Nearly 25% of small businesses not using social media
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
apps
Cheetah Mobile rebrands mobile ad business as Cheetah Ads
Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.
Facebook testing “thumbs down” button in Messenger
A new ‘thumbs down’ reaction has appeared on the Facebook Messenger app for some users, fueling speculation that the social network may finally introduce a “dislike” button.
Banking CRM trends: One size fits all approach to customer engagement “no longer acceptable”
Consumers will no longer stand for a ‘one-size fits all’ approach to customer engagement from their banks, with nearly half of British consumers (48%) considering switching their bank as a result of receiving poor customer service, according to new research.
LINE debuts AI assistant for mobile messenger
Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain.
European app trends in 2017: Business apps on the rise
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
1 in 3 online transactions may be misattributed by marketers- study
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.
The Real Danger of Fake News: Is your Brand’s reputation at stake?
Asaf Greiner, Founder and CEO of Protected Media, looks at the fake news dilemma and how it can lead to brand erosion for advertisers appearing alongside these news sites. Getting in front of consumers is goal number one, and if a user chooses to visit these sensational sites, it’s their choice and can the advertiser … [Read more…]
Google Assistant takes on Amazon Echo with shopping tools
Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.
Apple debuts first TV show ‘Planet of the Apps’
Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges.