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Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

April 19, 2018

Snapchat is combining augmented reality with e-commerce with a new ‘Shoppable AR’ feature.

Ads, Content, E-commerce, Mobile, Social apps, brands, Entertainment, technology, UK

Guest comment: Is Vero a flash in the pan or major challenger to the social media status quo?

April 17, 2018

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

Mobile, Social advertising, apps, brands, content, Facebook

Facebook offers bounty up to $40,000 for reporting data misuse

April 13, 2018

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

Regulation, Social analytics, apps, Facebook

Retailers need to invest in ‘visualisation’ technology to boost online sales

April 12, 2018

Almost half of shoppers would spend more online if they had access to technology that helped them to better visualise and understand how products work, without having to go in store to see them, according to new research.

E-commerce apps, images, retail, security, technology

Global messaging trends: Brits chose chat apps over texts as SMS declines

April 11, 2018

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

Mobile apps, Australia, France, global, retail

RFID – The missing link in customer insight

April 10, 2018

Retailers are embracing RFID in-store to transform stock accuracy. Craig Summers, Managing Director UK, Manhattan Associates looks at explains how retailers can transform both the customer experience and inventory utilisation.

Mobile apps, retail, technology, UK

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

April 9, 2018

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users’ data.

Ads, News, Regulation, Social analytics, apps, Facebook, government, Privacy

Guest comment: Counting the broader business cost of Facebook’s data dilemma

April 6, 2018

As the Facebook Cambridge Analytica scandal rumbles on, Chris Ross, SVP International, Barracuda looks at how considerable change is now on the cards for businesses that let staff access Facebook and other non-work related content and apps.

News, Regulation, Social apps, content, Europe, Facebook, Privacy

Facebook admits ‘potentially every user’ hit by data breach

April 5, 2018

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal, after it was revealed that potentially every Facebook user has had their information scraped.

News, Regulation, Social apps, email, Facebook, media, Search

Brits turning to tech for a good night’s sleep

March 29, 2018
Sleeping habits: 23% of Brits shop in bed
Sleeping habits: 23% of Brits shop in bed

Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep – what’s more, almost 1 in 3 (31%) said they use them every night, according to new research.

Mobile, News Android, apps, marketing, technology, UK
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