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Universal gigabit broadband ‘could boost UK economy by £217 per person’

February 26, 2020
Universal gigabit broadband ‘could boost UK economy by £217 per person’
Universal gigabit broadband ‘could boost UK economy by £217 per person’

The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.

Mobile apps, broadband, content, local, media

Revealed: Mobile phone myths Brits believe the most

February 25, 2020
Revealed: Mobile phone myths Brits believe the most
Revealed: Mobile phone myths Brits believe the most

From 5G conspiracy theories to radiation poisoning, OnBuy’s mobile phone department conducted a survey to find out the mobile phone myths Brits believe the most.

Mobile apps, Privacy, security, smartphones

Five email marketing trends leading in 2020

February 21, 2020

Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Komal Helyer, VP Marketing, Pure360 offers a guide to getting the most of the latest technologies and techniques for successful email campaigns.

Ads Apple, apps, brands, content, email

More games, less travel: How the Coronavirus is transforming mobile app behaviour

February 20, 2020
More games, less travel: How the Coronavirus is transforming mobile app behaviour
More games, less travel: How the Coronavirus is transforming mobile app behaviour

As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.

Mobile apps, Asia Pacific, digital trends, global, mobile marketing

Nearly half of WhatsApp usage used for work (despite breaking rules)

February 20, 2020
Nearly half of WhatsApp usage used for work (despite breaking rules)
Nearly half of WhatsApp usage used for work (despite breaking rules)

Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.

Mobile, Social apps, media, Privacy, Regulation, technology

TikTok ramps up parental controls as popularity soars with teens

February 19, 2020
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump approves proposed deal to save TikTok in the US

TikTok is introducing new safety features letting parents link their account to their child’s and control the content they see.

Social apps, content, Europe, Facebook, global

Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

February 19, 2020
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases

Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.

Ads, E-commerce, Video, Viral advertising, apps, brands, content, ecommerce

Duolingo owl joins Angry Birds in marketing crossover

February 18, 2020
Duolingo owl joins Angry Birds in marketing crossover
Duolingo owl joins Angry Birds in marketing crossover

Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.

Mobile Android, apps, games, marketing, video

Global app trends: Install ad spend ‘to double by 2022’

February 17, 2020
Global app trends: Install ad spend 'to double by 2022'
Global app trends: Install ad spend 'to double by 2022'

Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.

Mobile apps, Brazil, China, content, Europe

‘Digital deluge’ overwhelms UK households to the point of apathy

February 13, 2020
http://digitalstrategyconsulting.com/countries/uk-digital-marketing-research-tips-and-news-for-marketers/digital-deluge-overwhelms-uk-households-to-the-point-of-apathy/43458/
http://digitalstrategyconsulting.com/countries/uk-digital-marketing-research-tips-and-news-for-marketers/digital-deluge-overwhelms-uk-households-to-the-point-of-apathy/43458/

Digital frustration and disengagement is turning to apathy as UK consumers drown in too much choice, with more consumers actively seeking time away from smartphones and tablets compared to 2018, according to new research.

Ads apps, broadband, global, media, Regulation
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