Right to reply: Preserving competition in the mobile marketplace
Is Google’s growing dominance of the mobile market hindering innovation? David Wood, ICOMP Legal Counsel, takes a closer look at how the industry can remain competitive…
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Ad network Adconian buys video ad firm Smartclip
European advertising network Adconion Media Group, has acquired smartclip, a European digital video advertising firm for an undisclosed sum.
Guest comment: Who can afford luxury these days?
As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.
Top tips: The vital quarter- Preparing for Christmas 2011
As the festive season approaches, how can affiliate marketers capitalise on the consumer rush? Owen Hewitson, Client Strategist, Affiliate Window & buy.at offers some tips on the peak days on the ecommerce calendar to prepare for, and which types of affiliates will have the most success this Christmas…
Google+ to be linked to new music store- report
Google is planning on integrating its forthcoming online music store with Google+, as the internet giant looks to integrate its services, according to a news report.
Guest comment: Are retailers taking the handheld store seriously?
Mobile is clearly growing as a commerce platform. But are retailers taking it seriously enough? Max Childs, senior marketing manager for EMEA at Adobe Scene7, looks at mobile stores in practice, and what will happen to m-commerce in the near future.
News Corp adds paywall to The Australian
Newspaper The Australian has launched its digital subscription service this week with a three month free trial offer for all readers, as owner News Corp continues its paid content digital strategy.
Dropbox gets $250m funding boost
Dropbox has raised $250m in Series B funding, as the firm looks to expand its file-sharing services.
Top 4 tips: Social media and news websites: what can they control?
Newspaper publishers who want to create an engaged community of readers have to ensure that all the content on their site is published to strict journalist and community guidelines, even content fed from social media platforms. Tamara Littleton, CEO of social media management agency, eModeration, advises on how this can be done.
Right to reply: The end of Apple’s iAd?
Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…