Mobile users ‘getting used to ads’
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.
Nearly 3 in 5 (59%) mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, according to new research.
Nokia and music pioneers La Blogotheque, a team of bloggers and videographers, have teamed up to showcase hot new UK music talent at a series of free gigs across the country.
Revenues from mobile content, monetised through direct carrier billing, is expected to rise from $2bn last year to more than $13bn by 2017, according to a new report from Juniper Research.
To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.
In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions.
Google is to sell gift cards for its Play Store in UK shops, as it looks to push its paid content to rival Apple’s App Store.
Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands … [Read more…]
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research.
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research.
Getting into the lucrative top 20 apps charts on Apple’s App store or Google Play is becoming tougher, according to new research.