Facebook buys mobile app start-up Parse
Facebook has bought Parse, a US start-up that helps developers build apps, as the social network looks to expand its mobile presence.
apps
Nokia adds Whatsapp button for $72 Asha mobile
Nokia has launched a feature phone with a dedicated WhatsApp physical button, offering users a cross platform messaging tool as a free wi-fi-based alternative to texts.
Infographic: CRM is biggest challenge for online businesses
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.
Case study: Interactive landing pages boost Mobster mobile ad conversions by 58%
Mobile content entertainment company, Mobster was seeking new ways to boost mobile profitability and to increase the number of new subscribers for its mobile apps. It engaged ad network DMG (DSNR Media Group) to drive improved performance for online advertising in the Dutch market. This case study shows how the optimised ad targeting resulted in … [Read more…]
Facebook integrates Rovi for entertainment apps
Facebook is now integrating Rovi video metadata into its social network, letting users express the movies, TV shows and celebrities they love on their profile and offer app developers a base of entertainment data for the creation of consumer apps.
Men more likely than women to shop via their mobiles
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes to mobile shopping.
Mail Online tests paid content with ‘Daily Mail Plus’
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.
Mail Online tests paid content with 'Daily Mail Plus'
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.
Google Glass: No ads or paid apps allowed
Google has told developers working on its upcoming augmented reality glasses that they will not be allowed to place ads within the device’s display.
Top mobile shopping websites in the UK
Debenhams, Expedia and Argos have come out on top when it comes to mobile commerce, according to a new usability study.