Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Facebook buys mobile app start-up Parse

April 29, 2013

Facebook has bought Parse, a US start-up that helps developers build apps, as the social network looks to expand its mobile presence.

Facebook did not disclose how much it paid for San Francisco-based Parse, but online reports valued the deal at $85 million.
“By making Parse a part of the Facebook platform, we want to enable developers to rapidly build apps that span mobile platforms and devices,” Facebook said in a blog post.
Parse provides software developers tools for building applications and handles behind-the-scenes tasks such as data storage and servers to handle services for app users regardless of which mobile devices are involved.
“This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences,” Facebook said.
Parse was founded in June 2011 and was reportedly embarking on a new round of funding when Facebook stepped in to make the purchases.
“In just under two years, we’ve gone from a rough prototype to powering tens of thousands of apps for a very broad spectrum of customers,” Parse chief executive Ilya Sukhar said in a blog post. “Combining forces with a partner like Facebook makes a lot of sense.”
Facebook has made a priority of following its more than one billion members onto smartphones and tablets, which are fast becoming the preferred gadgets for connecting with the leading social network.

Uncategorized apps, Facebook, smartphones

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT