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Yandex search engine marketing in Russia unveils new digital marketing techniques

June 17, 2013

New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated.

Uncategorized apps, brands, digital marketing, marketing, Russia

The Independent runs Bing News App on Windows 8

June 13, 2013

Microsoft’s Bing is partnering with The Independent to bring the paper’s latest news to the UK Bing News app for Windows 8.

Uncategorized apps, brands, content, Maps, Microsoft

Top tips: The dangers of shared links

June 13, 2013

Commonly used in cloud apps like Dropbox and Evernote, shared links are URLs that take any recipient directly to the file they need, without giving access to any other part of an account. While they are useful and growing in popularity, David Gibson, VP at Varonis, offers a warning about the dangers of shared links … [Read more…]

Uncategorized Amazon, apps, content, email, Google

The rise of smartphones in South Africa (Infographic)

June 13, 2013

Smartphones are on the rise in South Africa. This infographic from InMobi,looks back to 2012 and illustrates how consumer behaviour in South Africa is shifting, as they become more reliant on their phones as their primary means of being connected.

Uncategorized Android, apps, email, infographic, smartphones

Apple debuts ad-funded music streaming- new channel for marketers

June 11, 2013

Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.

Uncategorized Android, Apple, apps, BBC, content

Google wins bidding war to by map app Waze?

June 11, 2013

Google is to buy social mapping app Waze for around $1.3bn, after an intense bidding war with rival Facebook, according to news reports.

Uncategorized Apple, apps, content, Facebook, Google

Rise of connected TVs: American Airlines sees strong results for interactive TV campaign

June 10, 2013

Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report.

Uncategorized advertising, apps, brands, content, demographics

Yandex adds ‘call to action’ buttons in search results

June 7, 2013

Yandex is letting brands add interactive functions into its search results, such as hotel bookings or flight check-ins, as the Russian firm looks to expand its ad revenues.

Search, Uncategorized, Video apps, brands, Russia

Mobile news usability study: Guardian tops list

June 6, 2013

The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer.

Uncategorized Android, apps, content, digital marketing, global

Right to reply: The rise of mobile- transforming user experience

June 6, 2013

Following the release of statistics which show that by the end of 2014 the number of mobiles will outnumber people, Simon Norris, CEO and founder at Nomensa urges businesses to realise the importance of cross-channel website design which is both meaningful and attractive.

Uncategorized apps, content
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