The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
Google’s new tabbed inbox automatically sorts a user’s inbox for them- putting commercial messages into a ‘promotions’ inbox. Loren McDonald, Vice President of Industry Relations, Silverpop looks at the implications for email marketers…and if it really will herald the zombie apocalypse.
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]
IBM is to invest $1bn (£608m) creating a new business division for Watson, supercomputer that once won an episode of TV game show jeapardy.
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends.
In-app mobile ad spend will reach almost $17 billion by 2018, up from $3.5 billion last year, according to new research.
This week, Apple passed $10 billion sales in the App store during 2013. Marco Veremis, CEO of Upstream looks at the future success of the app store and how effective it can be with customers further afield.
Apple says people spent more than $10bn in its app store last year, with apps such as Minecraft, Angry Birds Star Wars and Sleep Cycle alarm clock leading the way.
As new technologies are showcased at CES in Vegas, the biggest fad right now is for wearable devices that measure some sort of detail about you, and log it. Adrian Moxley, CMO and co-founder at visual classification company WeSEE looks at how wearables will redefine how consumers view and interact with the world around them. … [Read more…]