Mobile ad trends: Apple strikes back
The launch of Apple’s IOS 6 and iPhone 5 has halted Android’s gains for total number of global ad impressions, according to new data.
Apple
Apple to quit using Samsung chips?
Apple is reportedly planning to drop Samsung as manufacturer of its mobile processors, as the rivalry between the two firms intensifies.
Microsoft takes on iTunes with Xbox and Windows music store
Microsoft has revealed its Xbox and Windows-based music service, offering 30 million tracks to gamers and web users.
Google boss: Apple battle is ‘good for consumers’ (Video)
Google’s and Apple’s smartphone platform war is the defining fight for the industry today’ according to Google’s CEO Eirc Schmidt.
eBay revamps site with Pinterest-style layout
Online marketplace eBay has today rolled out a new website, with a strong visual style similar to Pinterest.
Guest comment: The CMO is dead
It seems times have changed and not for the better for the Chief Marketing Officer. Professor Dominique Turpin at IMD, a leading business school in Switzerland, looks at the changing role of marketing in large organisations, and offers 5 reasons why the CMO role is losing influence, and 3 ways to improve the structure of … [Read more…]
Harvester runs mobile voucher campaign for iPhone users
UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.
iPad Mini ‘unveiled on October 17’ with 8 inch screen
Apple is reportedly launching a mini version of the iPad this month, as the firm looks to fend of increasing competition from the likes of Amazon, Google and Samsung in the growing mini-tablet market.
Google warns of more job cuts at Motorola
Google has warned it could make further job cuts to its Motorola Mobility team, following 4,000 layoffs already made after its purchase of the phone maker last year.
How good is your English? Oxford University Press free app uncovers the truth
Oxford University Press has launched a free app, ‘How Good is your English?’ which allows users to test their reading level.