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Apple

1 in 6 emails fail to reach inbox, but Gmail gets best results- study

September 17, 2014

A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.

Uncategorized Apple, email, Europe, global, marketing

PayPal claims Apple Pay is ‘no safer than selfies’

September 17, 2014

Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.

Uncategorized Apple, eBay, smartphones, USA

Microsoft buys Minecraft for $2.5bn

September 16, 2014

Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game’s creator leaving the company because he is a “nerd”, not a CEO.

Uncategorized Android, Apple, games, Microsoft, Twitter

With or without U2? Apple offers free album removal tool

September 16, 2014

Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices.

Uncategorized Apple, Facebook, music, Twitter

Apple, Samsung or Nokia? What your mobile brand says about you

September 11, 2014

iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.

Uncategorized advertising, Apple, content, marketing, music

Right to reply: Can Apple’s new iPhone crack emerging markets?

September 11, 2014

Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.

Uncategorized Apple, China, content, local, technology

Right to reply: Do brands need to make their apps Apple Watch compatible?

September 11, 2014

The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.

Uncategorized Apple, apps, brands, iPad, Samsung

Apple Watch and phablet revealed- but are NFC payments its real game changer?

September 10, 2014

Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security.

Uncategorized Apple, apps, Google, music, retail

Will a bigger screen boost iPhone’s flagging market share?

September 9, 2014

Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.

Uncategorized Amazon, Apple, brands, content, digital marketing

Guest comment: What does the new iPhone launch mean for payments?

September 8, 2014

In advance of the touted iPhone launch today Marco Veremis, CEO and Founder of Upstream looks into the strategy behind Apple’s move towards creating their own payments platform, and the difficulties this model may have in transferring to the emerging markets.

Uncategorized Apple, retail
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