Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).
Apple
David Cameron seeks ban on encrypted WhatsApp and SnapChat messages
Chat apps such as WhatsApp, Snapchat and iMessage could be blocked in the UK after Prime Minister David Cameron promised to ramp up internet surveillance powers to prevent terrorists from plotting attacks online.
Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.
Apple app downloads broke 8m mark for first time- report
Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu.
Top 50 UK retailers: NotOnTheHighStreet biggest Christmas surprise
The latest IMRG Top 50 Retailer Ranking, in partnership with comScore, reveals there were a number of online retailers climbing the ranks during November 2014. Ticketmaster UK and Screwfix were both up 8 places compared with the same month last year, while Very and House of Fraser rose 6 places. However, the biggest riser this … [Read more…]
‘Chinese Apple’ Xiaomi doubled revenue in 2014
Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world.
Apple allows 14 day returns on iTunes downloads
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time.
Amazon still top choice for Christmas gifts despite return to in-store shopping
While the tide is slowly turning in favour of in-store shopping, the majority of UK consumers are buying Christmas gifts on Amazon this year, according to new research.
The year in digital: The best (and worst) of marketing in 2014
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. In this special report, we’ve gathered together the biggest … [Read more…]
The 15 biggest marketing fails of 2014: McDonalds terrifies Twitter, U2 invades iPhones and Airbnb’s balls up
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes … [Read more…]