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Apple

Google’s Alphabet beats expectations with 45% profit boom

October 29, 2015

Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders.

Ads, Search advertising, Apple, Google, Search

Physical stores going digital to unite retail experiences- study

October 28, 2015

Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online.

E-commerce Apple, content, retail, technology, UK

Instagram takes on Vine with 1 second ‘Boomeramg’ videos

October 23, 2015

Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles.

Mobile, Social Android, Apple, apps, Facebook, Google

Back to the Future Day: What 2015 predictions did it get right?

October 21, 2015

Great Scott! As Wednesday, 21 October 2015 marks the day that Marty and Doc arrive in the film Back to The Future Part II, Netimperative looks at how accurate the films’ predictions have been- from wearable tech to power laces.

Mobile, News advertising, Apple, brands, Google, technology

Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners

October 13, 2015

The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.

Ads, Mobile, Social, Video, Viral advertising, Apple, apps, content, Entertainment

Facebook ‘pays less UK tax than average worker’

October 12, 2015

Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law.

Regulation, Social Amazon, Apple, Facebook, global, Google

Top tips: Does ad-blocking mean publishers need to reprise pay-walls?

October 5, 2015

With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.

Ads, Content, E-commerce advertising, Apple, apps, content, Entertainment

Amazon bans sale of rival Apple TV and Chromecast devices

October 5, 2015

Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.

E-commerce, Video Amazon, Apple, content, Entertainment, Google

Know Your Customer… Better: How banks are stitching data to win customers

October 2, 2015

With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]

Ads, E-commerce advertising, analytics, Apple, CRM, email

Most UK retailers now using social media to engage customers

September 28, 2015

92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.

E-commerce, Social Apple, content, Facebook, Google, images
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