BuzzFeed strikes global ad deal with WPP
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
AOL
IAB finally dumps Flash for HTML5 as video ad standard
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.
Microsoft to quit own-brand advertising in cost-cutting drive
Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus.
Cannes Lions Day 7: Video highlights
The final day of Cannes Lions 2015 included sessions from Heston Blumethal, Matsuko-Roid, TBWA and AOL’s digital prophet Shingy. View the video highlights below.
Rise of the ‘Thrivers’ consumer demographic
A new demographic group indentified as ‘Thrivers’ are a media-literate, tech-savvy and positive minded audience; with a greater social responsibility and complex relationship with brands, according to a new report.
All girls school wins AOL coding competition
Avonbourne College has won AOL UK’s YouBuild competition. The Bournemouth based girls Academy have created a website, which will help aspiring entrepreneurs in developing countries.
The Guardian and AOL strike global video partnership
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.
AOL takes programmatic targeting to mobile apps
AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.
Verizon buys AOL for $4.4bn to enter video market
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.
Multi-platform pays off: Brand ads get 60% uplift when seen across devices
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.