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analytics

Research round-up: 15th October 2010

October 15, 2010

This weeks top digital trends: Display ads still top priority | Customer expectations online | Mobile Broadband | Online CRM | North American Apps | Online air travel check-in | Cloud Computing | Voice operated apps | Top 100 British icons

Uncategorized advertising, analytics, Android, AOL, Apple

Guest comment: The Evolution of the Email Service Provider

September 20, 2010

A number of email service providers are widening their offerings to include a wider scope of digital marketing. Jon Maddison at Epsilon International outlines how Email Service Providers (ESPs) are evolving.

Uncategorized analytics, brands, content, digital marketing, email

Online video referrals: Facebook catching Google

September 15, 2010

Newspaper websites are enjoying a surge of traffic from their online video stories, while Facebook is on track to be second only to Google for video referral traffic by year’s end, according to new research.

Uncategorized advertising, analytics, brands, content, Entertainment

Top tips: Video sharing- How to be the next 'Old Spice'

September 14, 2010

The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]

Uncategorized agencies, analytics, brands, comScore, content

Top tips: Video sharing- How to be the next ‘Old Spice’

September 14, 2010

The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]

Uncategorized agencies, analytics, brands, comScore, content

Top tips: Optimising your web analytics through hurdle rates

September 14, 2010

The advantage that comes with trading online is that you have a surfeit of data at your fingertips on who is shopping, when and why. However, many online retailers struggle to find quick, painless and effective methods of converting the data into something meaningful for their business. Hosein Moghaddas, VP & MD International of GSI … [Read more…]

Search, Uncategorized analytics, media

MediaMind revamps campaign planning tools for marketers

September 9, 2010

Digital agency MediaMind (formerly known as Eyeblaster) has updated its ad serving and campaign management technology, helping marketers manage their activity across multiple mediums.

Uncategorized agencies, analytics, digital marketing, marketing, media

Guest comment: Email and Social Media – A Compelling Partnership

September 7, 2010

Social media isn’t replacing email, it’s complementing it, argues Jon Maddison, UK Country Director, Epsilon International.

Uncategorized analytics, content, email, Facebook, marketing

Guest comment: Email and Social Media – A Compelling Partnership

September 7, 2010

Social media isn’t replacing email, it’s complementing it, argues Jon Maddison, UK Country Director, Epsilon International.

Uncategorized analytics, content, email, Facebook, marketing

comScore buys analytics firm Nedstat for $37m

September 2, 2010

comScore has acquired Nedstat, a provider of web analytics and innovative video measurement solutions for approximately $36.7 million.

Uncategorized analytics, comScore, global, media, technology
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