Tremor Video launches Video ad platform in the UK
Tremor Video, a network for online video marketing on the Internet, has launched VideoHub, its video advertising analytics platform, in the UK.
analytics
In-app ads ‘to overtake mobile ads this year’
Sales from in-app ads in the US and Europe will surpass sales generated from mobile web display ads, with overall mobile ad spend set to rise 85.4%, according to a new report.
Right to reply: Everything you know about digital measurement is wrong
Measuring the true impact of your digital marketing camapaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.
Customers ‘want businesses to be multi-channel’
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Customers 'want businesses to be multi-channel'
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
DG and MediaMind partner 24/7 Media to simplify online ad process
Ad management platform DG has struck a partnership with MediaMind and 24/7 Media, WPP’s marketing technology company.
Internet audience measurement research – UK comScore deal
Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK – one of the most advanced approaches – comScore look set to replace … [Read more…]
Guest comment: Client and agency relationships- performance-related pay set to rise?
As digital takes a greater role in marketing campaigns, client demands on agencies are growing. Natalie Gross, CEO at Amaze, takes a look at the changing relationships between clients and agencies, and why performance-related pay is likely to become to preferred payment model in the future.
April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle
This year’s crop of April’s fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday’s hoaxes…
Formula 1 on Facebook: Which drivers and teams are leading the pack online?
Social analytics firm Socialbakers has released data on the Formula 1 drivers and teams, revealing Facebook fans and engagement stats on each. Jensen Button lead the pack, seeing a 28% increase in engagement from his Facebook fans.