Companies are understanding the importance of ‘customer centricity’ but fail to come to terms with the raft of multi-channel data that could be used for personal targeting campaigns, according to new research.
Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.
Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages.
This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.
Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company’s experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network.
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business. Kara Trivunovic, vice president of agency services, StrongMail, offers a guide capitalising on cross and up-sell techniques in email marketing.
AdInsight has received £1.6M investment ($2.6M) in its first round of venture capital funding, to boost its call tracking and call analytics solutions.
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
The affiliate marketing sector has had it tough in the past few years, but with the rise of social recommendations, they may have a new army of allies in their quest to drive consumers onto their commission-paying sites. Dan Pearce, director of Have You Seen, looks at how affiliate marketers need to adapt to these … [Read more…]