Facebook puts app ads into mobile news feeds
Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues.
analytics
Guest comment: Data model for the digital world
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]
Facebook admits nearly 9% of profiles ‘could be fake’
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.
Facebook admits nearly 9% of profiles 'could be fake'
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.
Facebook denies click fraud after ‘80% bot’ claims
Facebook has denied allegations from a music company that branded the social network as ‘scumbags’ and claimed that 80% of its ad clicks were generated by bots rather than people.
Olympics ‘Global CheerMeter’ tracks athletes, sports and sponsor support on Twitter
As the Olympics gets underway, social analytics firm Socialbakers has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events.
Most UK businesses ‘still ignoring EU cookie laws’
EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as many as 90% of UK website owners are currently ignoring the legislation.
Most UK businesses 'still ignoring EU cookie laws'
EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as many as 90% of UK website owners are currently ignoring the legislation.
TiVo buys ad analytics firm TRA to boost TV targetting
TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA’s Web-based platform analyses real time tuning data combined with household purchase behaviour.
Top tips: How to take advantage of seasonal SEO
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.