Google reveals smartwatch platform ‘Android wear’
Google is bringing Android to wearable devices with a new platform that lets developers create apps for upcoming smartwatch devices.
analytics
Google Play updates analytics for in-app ads
Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics.
Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Facebook takes on TV with auto-play ‘Premium Video Ads’
Facebook will soon start placing Video Ads in users’ News Feed, which will auto-play without sound.
Mondelez puts Facebook first with global partnership
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research.
Digital life in 2025: Internet will become ‘like electricity’
Ahead of the Internet’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results.
Construction giant Travis Perkins revamps website
Travis Perkins, one of the largest suppliers to the UK’s building and construction markets and a FTSE 100 listed company, has launched its new website, created by Amaze, to support the presentation of the Group’s 2013 full year results by new CEO, John Carter, on 26 February.
Case study: Watch retailer campaign gets 1,300% ROI with remarketing
A precision remarketing campaign from digital agency, Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.
Twitter revamps ad platform, ads cinema promotions
Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.
Europeans spend 18% more time using apps than Americans – report
In contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, according to a new study.