Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Visual data analytics company VisualDNA has integrated with the Google Adwords platform.
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
Today’s CMO is being forced to adapt to their evolving roles and embrace a range of new responsibilities, from overseeing customer service, to top-line growth. Paul Smith VP and GM for Salesforce ExactTarget Marketing Cloud in EMEA offers 4 tips on how to adapt to this new marketing world.
Ad technology firm Sizmek has added a Attribution Suite for cross-channel analytics, designed to help marketer gain a proper understanding of how their cross-channel tools drive conversations.
Premium publishers are often reluctant to put their digital video inventory into ad exchange channels. But how can advertisers get the most from these more expensive but higher value placements? Dan Mosher, SVP, Business Operations, BrightRoll looks at the rise of Private Marketplaces in digital video.
There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research.
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.
Last week saw Google update its Panda search formula designed to drive down the value of poor content websites. Sylvia Nankivell, Traffic Acquisition Manager, Affiliate Window looks at why nthe move is good news for smaller affiliate sites.