First sign of saturation in US video streaming market
The US market for video streaming is slowing for the first time, signaling saturation, according to new research.
analytics
Top tips: All you need to know about ad viewability
There has been a great deal written about it but many still aren’t quite sure what it is, how it sits within the ad industry, how its measured and charged. Evgenji Tovba at YOC on Viewability outlines how it all works below and the guidelines laid down by the MRC and IAB.
The rise of cross-channel attribution: Shifting staff is key [INFOGRAPHIC]
The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
Instagram tests new ‘Facebook-style’ analytics tools
Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers.
Ad blocking could cost $12bn in US ad revenue by 2020
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.
Brands failing to bring consistency across devices: consumer survey
Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.
Google Analytics can now track individual user behaviour on apps
Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app.
Kantar Media and comScore unite for cross-platform analytics in Latin America
Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.
UK lags behind US for digital customer experience [INFOGRAPHIC]
Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research.
Marketers failing to turn big data into big profits [INFOGRAPHIC]
A survey among close to 1200 professionals across different industries shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains.