Brands ‘failing to use customer data for personalised experiences’
The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.
analytics
Netflix smashes expectations, plans 50% original content next year
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
Most marketers say creativity is more important than data
Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.
Guitar maker Fender amplifies presence with targeted digital campaign
World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.
SpotX integrates with Amazon’s transparent ad marketplace
Video ad serving platform, SpotX, today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Angry Birds shares off to flying start
Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.
GlobalWebIndex teams with Publicis for global audience planning and activation
Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
UK mobile trends: Smartphones now twice as popular as PCs for going online
Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new research.
UK ad industry “waking up to brand safety risk”
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
Meet Lucy: A new AI companion for marketers powered by IBM Watson
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.