Online news trend: Quality journalism is winning the war on attention
There is a growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.
analytics
TripAdvisor boosts local info accuracy with Yext partnership
TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information – such as hours, locations, menus, and many other attributes – on the site.
85% of firms struggle to comply with GDPR by deadline
With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.
Five tips for fighting fraud in digital advertising
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.
Austria digital marketing trends: Digital use up but traditional media still dominates ad spend
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
Only 40% of personalised messages ‘feel personal’
Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.
How custom metrics can help you build an omnichannel reporting strategy
According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.
Top tips: How can a programmatic audit drive long-term value?
There has been a rise in the number of brands wanting independent auditing of programmatic advertising. Wayne Blodwell, CEO, The Programmatic Advisory looks at how closely examining the technology, processes, people helps brands to make better use of automated ad buying.
Brands spent average of £51,891.98 on influencer marketing in 2017
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Online’s share of grocery sales growing at “pedestrian rate”
Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.