Amazon Archives

Broadcasters seek more TV ad time to fight streaming services

August 20, 2019

Mainstream TV channels could soon be allowed to show more adverts as part of government efforts to help them in their battle with online rivals.

Facebook paid workers to transcribe Messenger conversations

August 15, 2019

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company’s Messenger app, according to a news report.

Paid for or natural? Amazon quizzed by US Senators over ‘Choice’ label

August 14, 2019

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Third of UK smart speaker owners ‘engaging with brands’

August 9, 2019

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

What does the WFA’s ‘Voice Coalition’ mean for advertisers?

August 8, 2019

As more people turn to voice search, Wesley MacLaggan, SVP, Marketing at Marin Software looks at what the WFA’s ‘Voice Coalition’ means for advertisers looking to gain consumer attention in the age of the smart speaker.

Two thirds of UK adults worried artificial intelligence will take people’s jobs

August 8, 2019

Artificial intelligence (AI) think tank Fountech.ai has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.

Facebook urged to shut down fake Amazon review groups

August 7, 2019

Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.

Peak time TV viewing falls as half of UK households now pay for streaming

August 7, 2019

The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

Amazon begins two renewable energy projects in US and EU

August 2, 2019

Amazon has announced the company’s newest renewable energy project in the EU and the US.

40% ad spend increase recorded in ecommerce advertising

August 1, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.