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Live sporting events and streaming services help drive premium video growth in Europe
Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.
Facebook sees ad spend boom despite data scandal
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
Global online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.
Creepy or cool? Consumer attitudes towards new technology
RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.