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Amazon

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

August 16, 2018
Amazon enjoys record sales quarter
Amazon enjoys record sales quarter

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

Ads, E-commerce advertising, Amazon, brands, ecommerce, marketing

What online shoppers want: Mobile-first, connected experiences and tailored offers

August 16, 2018

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

E-commerce, Mobile Amazon, apps, brands, Christmas, ecommerce

Facebook to stream top Spanish football to Asian subcontinent

August 15, 2018

Facebook has struck a deal with Spain’s La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

Content, Social, Video Amazon, content, Facebook, India, Spain

Ecommerce tips: Why every retailer now needs an omnichannel strategy

August 14, 2018

Steve Borges, director and co-founder at Biglight explains the importance of having an omnichannel strategy and why all brands need to be doing it not only to thrive but to survive too.

E-commerce advertising, Amazon, brands, ecommerce, local

Facebook traffic plunges as people flock back to YouTube- study

August 14, 2018

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

Content, Social, Video, Viral Amazon, Android, Facebook, Google, video

Amazon forced to ditch ‘next-day delivery’ claim ?

August 14, 2018

Amazon is to be told to stop claiming its Prime service guarantees next-day delivery by the Advertising Standards Authority (ASA), according to a news report.

E-commerce, Regulation advertising, Amazon, Christmas, UK

Video viral of the week: Security team hack into family’s Alexa

August 10, 2018

As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could … [Read more…]

E-commerce, News, Regulation, Video, Viral Amazon, global, Samsung, security, technology

Online streaming services soar in UK

August 9, 2018
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

Video Amazon, Apple, brands, content, email

Case study: How Viber used Mixpanel to increase messaging by 15% for one billion users

August 8, 2018

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

Mobile, Social advertising, Amazon, Android, apps, brands

Wunderman buys Gorilla Group to boost commerce tools for clients

August 8, 2018

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.

Ads, E-commerce Amazon, brands, ecommerce, global, marketing
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