Amazon Archives

Top 10 Christmas ad rankings: John Lewis secures top social media spot

December 7, 2018

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

December 6, 2018

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Social and Shopping: Can Instagram Expect a Christmas Surge?

December 4, 2018

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

December 4, 2018

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

December 4, 2018

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

Viral of the year: Alexa loses her voice (and gets celebrity ones)

December 3, 2018

Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.

Not just for Christmas: how major retail events can trigger year-round success

November 27, 2018

Ahead of the biggest shopping period of the year, Niall Moody, UK Sales Director at Nano Interactive, explains how using AI-powered tools to get to know the target consumer on a holistic level.

Doodle 1:1 scheduling feature tackles ‘wasted minutes’ arranging meetings

November 23, 2018

Online scheduling tool Doodle has launched Doodle 1:1, allowing users to easily schedule one on one meetings in just two steps.

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

November 23, 2018

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.

Black Friday 2018: How payments technology can boost your profits

November 23, 2018

Mobile shopping was the dominant trend for the 2017 Black Friday shopping season. But how can retailers make the best of this brave new world of ecommerce? Sage, the UK’s largest tech company, explore how retailers can ride this trend to ecommerce success.