Amazon Archives

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

February 5, 2019

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

Americans now see as many Super Bowl ads on YouTube as on live TV

February 5, 2019

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

Google shopping search trends: Amazon and Etsy big winners in US

February 4, 2019

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

One vision: data science on retailers’ and consumers’ roadmaps

January 30, 2019

Robin Coles, Director at Inovretail looks at the challenge for traditional retailers keen to use data to transform their operations, and how conventional high street retailers, such as Marks and Spencer are saddled with unwieldy legacy systems and playing a desperate game of catch-up with agile digital disruptors who have based their entire business models … [Read more…]

Amazon’s cute new robot ‘Scout’ delivers parcels on its own

January 28, 2019

Amazon has launched its own six-wheeled delivery robot, called ‘Scout’, to take parcels straight to doorsteps in America.

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

January 28, 2019

Google’s love of video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

Guest comment: 7 trends shaping ecommerce in 2019

January 25, 2019

With another potentially banner year for online retail just beginning, Jordan Pini, head of e-commerce EMEA at media agency UM, has identified the seven strategic trends for e-commerce that retail brands need to grasp in 2019.

Amazon ahead of Google and Apple as World’s most valuable brand

January 23, 2019

Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.

Traditional TV advertising value ‘will collapse by 2023’- report

January 23, 2019

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

Google forced to pay €50m GDPR fine by French data regulator

January 22, 2019

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU’s rules on consumer data protection, representing the largest fine yet under GDPR.