Last week, Callcredit, the UK’s third-largest credit reference agency announced that it will soon offer free, full credit reports online with a new site called Noddle. Julia Kukiewicz, editor of Choose.net, takes a closer look…
The proliferation of data from a growing suite of marketing and business performance tools is making it harder than ever for companies to develop integrated reporting systems, according to research.
As the number of digital channels grow, how can agencies create a cohesive cross platform campaign for their clients? Digital marketing agency bigmouthmedia and its sister agency LBi today released their joint white paper “Blending: digital channel integration – when 1 + 1 is more than 2”.
The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk.
A correctly executed email marketing strategy can be a valuable communications channel for a business, helping to drive and support a broad range of activities. Simon Piper, head of partnerships at Consumerchoices.co.uk, describes why email marketing is so important and how to execute a great campaign.
SpotXchange, a global marketplace of video ad inventory, is further expanding into the United Kingdom and Europe with the appointment of Andrew Moore, a former AOL Advertising (UK) executive, as SpotXchange’s new Managing Director in the UK.
Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore.
UK media agency MPG Media Contacts has bought web specialist WebNarrative (previously known as TMG) for an undisclosed sum.
A group of hackers known as Anonymous has taken responsibility for disabling a Turkish government website in a protest against recently introduced Internet filters that many consider to be censorship.
PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations.