Digital branding agency CorporateEdge joins Hotwire
Branding and digital agency CorporateEdge has joined PR firm Hotwire adding clients such as specifically Hotels.com and Currency Cloud to their roster.
agencies
Dailymotion debuts global premium video exchange
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.
AOL expands programmatic video ads with Publicis
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
Top food brands make ‘responsible’ digital marketing pledge
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.
Facebook to launch DoubleClick rival next week?
Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits.
Millennial Media buys ad tech rival Nexage for $107.5m
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.
Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.
Capturing the social TV audience: Tips for brands (infographic)
A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative audience? New research from Nielsen looks at some key trends.
Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.
European programmatic market was worth €2.1bn last year
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.