Guest comment: Why going ‘halfsies’ on the native content lunch is the way forward
Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.
agencies
Moving the dial: viewability for online branding
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
Nielsen boosts mobile ad metrics with ‘total digital view’
Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries – providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings figures.
Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.
Online ‘advertorials’: New IAB guidelines provide more transparency
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
iPhone 6s sales one week on: Lagging behind last year’s model
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
The solution to ad blockers? ‘Video Lab’ creates ads you want to watch
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.
Top global agency trends: Programmatic knowledge now vital
Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey.
Measuring success: Half of digital execs say IAB viewability standards are ‘inadequate’
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
Global internet adspend ‘could overtake TV by 2018’
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.