Brexit sparks fears of tech talent drain in UK- survey
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
agencies
Adobe to buy video ad tech firm TubeMogul for $540m
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
19 million ‘ghost’ email accounts in the UK
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.
Top tips: What 8 main chatbot conversations should my brand have?
With Facebook and Twitter now offering branded chatbots, how can brands get the most out of AI-powered customer service? Matt Wright, Search Engine Optimisation (SEO) freelancer and Venturebeat contributor, looks at the 8 basic conversations your bot should be well-versed in before meeting your consumers.
Influencer marketing goes programmatic: kasitoko helps standardise approach
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
Guest comment: ‘Skin in the game’ contracts- What to consider
Ian Wilding, founder of Radical Company, looks at what businesses should consider when taking out a zero margin contract, following McDonalds recent deal with Omnicom.
Visual IQ buys Refined Labs to boost attribution analytics
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.
Emotional ad targeting: eBay debuts ‘mood marketing’ tool
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads.
Movistar hires Kantar for granular insights into subscriber viewing
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.
Digital marketers ‘becoming more influential in the boardroom’
Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.