eBay Advertising announces second “Programmatic Only Week”
eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.
agencies
P&G begins 4-point “transparency review” of all its agencies
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
UK adspend up 4.2% after Brexit vote
UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.
New programmatic platform helps marketers target homemovers
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.
Top 10 UK YouTube ads of the year
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.
Advertising “underpins the EU economy” says Deloitte
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.
adsquare and TabMo join forces for “one-stop shop” mobile advertising
Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.
IAB UK appoints Jon Mew as CEO
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.
Guest comment: Digital identity is broken. Can we fix it?
Identity fraud and online breaches seem to be dominating the news recently, with Tesco and the National Lottery leading the way. Jeremy Newman, founder and executive director of ShowUp discusses why the password system infrastructure is failing and what needs to be done to eradicate identity fraud once and for all.
2017’s business trends in a digital world
10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.