agencies Archives

IAB UK shakes up team with first ever marketing and partnerships heads

January 22, 2019

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

The rise of ‘in-housing’: Brands shifting away from agencies

January 22, 2019

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

Shutterstock woos ad agencies with first campaign in 6 years

January 9, 2019

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

AI might be everywhere, but it will never take over recruitment

January 4, 2019

TempRocket CTO Dr Fraser Greenroyd explains why people, not machines, must always have the final say in recruitment.

2019 and the new age of advertising: in-housing, 5G and XR

January 3, 2019

Stuart Flint, VP EMEA at Oath, looks at the key trends that will shape the year ahead that advertisers and publishers need to know.

Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations

December 21, 2018

Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.

Is TV the new… TV? How programmatic enables both brand safety and hyper-targeting

December 13, 2018

Thanks to new registration requirements, broadcasters such as Channel 4 are able to offer more and more programmatic inventory. Mike Shaw, VP EMEA at dataxu compares the measurement and brand safety capabilities of traditional and programmatic TV inventory.

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.