Facebook denies listening to user conversations on mobiles
Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.
advertising
Piccadilly billboard lights return with interactive features
The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.
Mobile devices account for a third of online Christmas orders
Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.
Government “must do more to support data-driven creative industries”
In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.
Twitter plans to make political ad funding more transparent
Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.
Top video marketing tips: Forget programmatic – think holistic
David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
Shoppers unaware price comparison sites don’t give the full picture
Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.
Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.