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advertising

Pinterest expands Promoted Pins to France

November 8, 2018

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

E-commerce, Social advertising, Australia, brands, content, France

How to make six-second ads work harder

November 6, 2018

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

Ads, Content, Mobile, News, Social, Video advertising, agencies, brands, content, global

LinkedIn revamps ad tools with forecasting and live previews

November 6, 2018

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

Ads, Social advertising

New AOP tool helps publishers verify cookie tracking tech compliance

November 6, 2018

The Association for Online Publishing (AOP) will be providing its members with a centralised pool of verified cookie data, via a single login, in collaboration with The Media Trust.

Ads, Content, News advertising, media, technology

European advertising trends: AI adoption set to boom as brands look to get personal

November 5, 2018

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

Ads advertising, analytics, brands, France, Germany

New FC Barcelona chatbot takes football fans to the training ground

October 31, 2018

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

Social advertising, analytics, brands, content, media

Facebook user numbers and profits grow despite security costs

October 31, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook’s third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.

Social advertising, apps, brands, Europe, Facebook

CMOs: Poor data management costing millions

October 30, 2018

Inefficient management of customer data is costing organisations millions of pounds each year according to UK CMOs.

Ads, Content advertising, technology, UK

How millennials (and other demographics) are engaging with print v digital

October 29, 2018

Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital.

Ads, Content, News advertising, demographics, Facebook, marketing, newspapers

Netflix tests adverts for its own shows on ‘binge watchers’

October 29, 2018
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Video streaming giant Netflix is running adverts for its own content during buffering between shows.

Ads, Content, E-commerce, Video advertising, Amazon, content, video
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