advertising Archives

2019 agency predictions: “The media planner won’t exist in its current form”

January 7, 2019

Kevin Joyner, Director of Planning & Insight at Croud offers his marketing agency predictions for 2019.

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

Top 5 five brand building trends in 2019

January 4, 2019

Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.

Paid search ad trends: What gets people clicking?

January 3, 2019

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

Tom Ford most popular luxury brand for European online shoppers

January 3, 2019

Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.

2019 and the new age of advertising: in-housing, 5G and XR

January 3, 2019

Stuart Flint, VP EMEA at Oath, looks at the key trends that will shape the year ahead that advertisers and publishers need to know.

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations

December 21, 2018

Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.

AR pioneer Blippar goes into administration

December 21, 2018

Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.