IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.
Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.
A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.
A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.
IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.
The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.
The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.
Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
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