This week saw Apple finally unveil its long awaiting Netflix rival. Maria Rua-Agueta at IHS Markit, looks at the state of the current market and how Apple TV + can stand out from the crowd.
UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.
Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.
The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.
Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.
Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
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